About
Results-driven Digital Marketing Manager with 6+ years of progressive experience driving growth across recommerce, SaaS, eCommerce, and technology-led businesses.
Experience
Digital Marketing Manager
Dofy Electronics and Solutions Pvt Ltd
Jul 2025 – Present
Led end-to-end digital marketing strategy aligned with business growth, brand positioning, and recommerce objectives; planned integrated SEO, paid media, social, email, WhatsApp, and influencer campaigns; managed and mentored a cross-functional marketing team; optimized paid acquisition funnels to improve CAC and lead quality; oversaw brand monitoring, campaign analytics, and reporting.
Senior Marketing & Content Strategist
Grow Digitally Consulting Pvt Ltd
Jun 2024 – Jul 2025
Owned end-to-end marketing project management across content, SEO, paid media, and design teams; coordinated paid and organic campaign execution among performance marketing, creative, and client stakeholders.
Product Marketing Specialist
Apptivo Inc
Feb 2023 – Jun 2024 · Greater Chennai Area
Owned product positioning, messaging, and value proposition development for SaaS offerings; created and optimized Google Ads and LinkedIn Ads campaigns; supported customer acquisition and retention; assisted with A/B testing; aligned paid acquisition with product launches and go-to-market initiatives; collaborated with sales and pre-sales teams on marketing collateral, demos, and customer-facing narratives.
Product Marketer (SaaS)
Flicknexs LLC
Jan 2022 – Feb 2023 · Chennai, Tamil Nadu, India
Product Marketer | SEO Analyst | Technical Content Writer | Email Marketing Motivated and efficient Product Marketer(SaaS) with 1.3 years of experience. contributed to a 23% increase in sales by revising pre-existing marketing strategies for poorly performing products. showcased new SaaS products per year by establishing a positive rapport with three different industry trade shows. seeking to utilise acquired skills and experience to develop effective marketing strategies at Flicknexs.
Digital Marketing Executive
Webnexs LLC
Dec 2019 – Jan 2022 · Greater Chennai Area
Executed SEO, content, social media, PPC, email marketing, and paid media initiatives; optimized Google Ads campaigns for SaaS product acquisition; created technical and product-focused content; monitored PPC metrics including impressions, CTR, CPC, and conversions; supported product showcases and industry events; managed social media and community engagement; supported senior marketers with campaign execution, reporting, and performance analysis.
Head of Marketing
Home Konnect®
6 mos · Greater Chennai Area
Digital Marketing Manager
Dofy India
9 mos · Chennai, Tamil Nadu, India
Strategic Digital Marketing Manager | People Management | Brand Monitor | Performance Marketing | Influencer Marketing | Recommerce Strategy A results-driven and innovative Digital Marketing Manager with over 5 years of proven experience in crafting and executing high-impact digital strategies. Passionate about leveraging data-backed insights to optimize campaigns across SEO, SEM, social media, email, and content marketing, consistently exceeding KPIs and delivering substantial ROI. Adept at leading cross-functional teams, identifying emerging trends, and fostering a culture of continuous improvement in the ever-evolving digital landscape.
Senior Content Strategist
Grow Digitally
1 yr 2 mos · Greater Chennai Area
Digital Project Manager | Senior Content Strategist | Brand Builder With over years of experience crafting compelling content strategies, I thrive at the intersection of creativity and analytics. My expertise lies in developing and executing content plans that drive engagement, foster brand loyalty, and deliver measurable business results. My approach is both innovative and pragmatic, leveraging the latest trends and technologies to stay ahead.
Education
JNN Institute of Engineering
Bachelor of Engineering (BE), Mechanical Engineering
July 2011 - June 2015
Mechanical Engineering is the art of modelling materials we do not wholly understand into shapes we cannot precisely analyse so as to withstand forces we cannot properly assess, in such a way that the public has no reason to suspect the extent of our ignorance. And that's how I perceive it.
Dhanish Matriculation Higher Secondary School
High School, Computer Science
May 2009 - Jun 2011
Year-long science courses provide a comprehensive education with everything I need to succeed as a science student. The variety of science activities provides a well-rounded education. I get to think and act like a scientist by completing lab reports. My courses include reading assignments as well as important vocabulary words to increase literacy skills.
Thangam Matriculation School
Mid-School Education, General
Apr 2005 - May 2009
The middle school education level between primary education and secondary education prepares the young for high school and is a very important part of education to build a basic yet strong skillset for middle school that they usually possess, including: social skills (making friends, doing teamwork), organising abilities, being responsible and self-sufficient, and creative thinking ability.
Alagappa schools
Preparatory School Education, General
Apr 2003 - May 2005
I participated in appropriate school activities that led to the all-round development of pre-middle school and helped me achieve my maximum childhood potential. It has, therefore, resulted in greater learning and understanding. And extracurricular activities that helped me develop and learn new skills are also great options.
Tagore Vidyalaya School
Kindergarten Schooling, General
Apr 1997 - May 2002
Entry into kindergarten comes with significant developmental expectations and achievements. It is a moment when multiple biological events and psychosocial tasks find a common ground focused on my educational and social achievements—sustained attention for classroom learning, prolonged separation from parents, comprehension and expression of language, and interactive and cooperative play. It is a time when, as a child, you develop a sense of mastery through achievements in cognitive, social, and motor skills. The kindergarten experience offered me an enduring influence. Getting off to a good start is of critical importance.