sachin kumar

Regional Manager – East India

Patna, BiharFMCG, telecom, and e-commerce
5roles
16skills
4education

About

Results-driven sales and marketing professional with 15+ years of experience across FMCG, telecom, and e-commerce sectors, specializing in regional sales management, channel development, distributor network expansion, team leadership, marketing strategy, key account management, and revenue growth across East India.

Experience

Regional Manager – East India

Deco Star PVC

July 2019 – Present · East India

Manage client relationships across Bihar, Jharkhand, Odisha, West Bengal, and Assam; achieve monthly and quarterly revenue targets; lead a team of 20–30 field sales representatives; acquire new dealers and expand distribution networks; handle dealer complaints and escalations; execute regional marketing and brand promotion strategies; analyze competitor behavior and market trends.

Account Manager – Marketing

Firstcry – Bihar

September 2014 – June 2019 · Bihar

Led business development and client and franchisee relationship management; managed channel partners and national and divisional sales initiatives; executed sales through five franchises; ran co-branding and BTL activations with hospitals; managed Firstcry box distribution and key account negotiations.

Pilot Sales Representative

Aircel – Bhagalpur

July 2013 – June 2014 · Bhagalpur

Led and motivated distributors to achieve sales targets; tracked FMCG sales and distribution metrics; ensured healthy cash flow across distribution levels.

MIS Executive

Narayani Associates – Patna

August 2012 – June 2013 · Patna

Prepared daily KYC reports from more than 100 points of contact across Bihar; managed and analyzed operational data; maintained CAF data entry accuracy and coordinated dispatch communications.

Distribution Sales Executive

Idea – Naugachai

September 2008 – July 2012 · Naugachai

Managed more than 100 retail shops; collected CAF through the retailer network; maintained primary and secondary sales targets; resolved retailer and customer grievances.

Education

IGNOU, Patna

M.B.A, Marketing

2015

TMBU, Bhagalpur

B.B.A

2012

BSEB, Patna

Intermediate (12th)

2009

BSEB, Patna

Class 10th

2007

Skills

Regional Sales ManagementChannel and Distributor DevelopmentATL and BTL MarketingTeam LeadershipKey Account ManagementTerritory ExpansionBusiness DevelopmentClient and Franchise RelationsDigital and Affiliate MarketingDealer AcquisitionDistribution Network ExpansionRevenue Target ManagementCompetitor and Market Trend AnalysisKYC ReportingOperational Data AnalysisCAF Data Entry