About
Digital Marketing professional with 7+ years of experience delivering integrated digital marketing, performance marketing, social media, SEO, content strategy, and brand growth across education, overseas consulting, technology, vacation rental, and digital business domains.
Experience
Digital Marketer
Lux Bnb Vacation Homes Rental LLC
Nov 2025 - Present
Spearheading end-to-end digital marketing strategy for a vacation rental business; managing social media, creative production, reels, videos, community management, Google Ads, Meta Ads, audience segmentation, budget optimization, A/B testing, analytics, ROI improvement, promotional assets, video campaigns, editorial calendars, customer engagement, campaign reporting, and data-driven performance optimization.
Social Media Marketing Manager
ApplyRoute
Apr 2023 - Aug 2025
Directed integrated multi-country digital marketing operations across India, Dubai, Bangladesh, Nepal, Vietnam, Philippines, and Pakistan. Developed strategies covering Google Marketing, Social Media, SEO, Email Marketing, WhatsApp Marketing, Google My Business, Website Blogs, Content Marketing, and AI-enabled campaign execution. Led content strategy, creative development, localized marketing, social media calendars, SEO-driven website content, lead generation, analytics, audience segmentation, and campaign optimization.
Senior Executive – Brand Marketing
K12 Techno Services
Sep 2021 - Nov 2022
Managed integrated brand marketing and digital communication for Orchids International School, Sparkle Box School, Sparkle Box, and Plufo. Led social media strategy, content planning, campaign management, influencer marketing, reel marketing, moment marketing, paid advertising, audience engagement, offline activations, live events, promotional campaigns, campaign budgets, reporting, content calendars, blog strategy, marketing analytics, and optimization initiatives.
Social Media Marketing Executive
Global Reach
Aug 2019 - Aug 2021
Established and scaled the digital presence of Plan Study Abroad through social media strategy, branding, content marketing, and audience engagement. Executed SEO initiatives, keyword research, content optimization, Google Ads support, social media campaigns, educational content, promotional initiatives, event communication, brand awareness programs, analytics-driven reporting, and digital campaigns supporting lead generation and customer acquisition.
Marketing Executive
Neetell.com
Jan 2018 - Jun 2019
Managed digital marketing operations including social media management, content planning, keyword research, SEO optimization, online brand development, website audits, off-page SEO, search visibility improvements, content optimization, business partnerships, collaborations, BTL marketing campaigns, seminars, promotional activities, and event marketing.
Education
NSHM Knowledge Campus
Bachelor of Business Administration, Marketing
2014 - 2017