Natasha Singha

Natasha Singha

Generalist Intern - Social Media & Content

PuneDigital Marketing
7roles
60skills
3education
1credentials

About

Creative and analytics-driven digital marketing professional with hands-on experience in social media management, content creation, and brand activations.

Experience

Generalist Intern - Social Media & Content

CITTA - Lexicon Lifestyle Pvt.

Nov 2024 – May 2026

Planned and executed social media campaigns including Instagram Reels, event coverage, and product promotions. Led end-to-end content production from ideation and filming to editing and publishing. Captured real-time content at workshops, brand events, and community activations. Produced 20+ short-form video assets and promotional creatives. Collaborated with teams, influencers, and external partners using trend and audience insights to develop platform-optimized content strategies.

Visual Merchandiser - OMNI Sports Leader

Decathlon - Wagholi

May 2023 – Nov 2024 · Wagholi

Built customer relationships by understanding customer needs and providing personalized assistance. Created social media and short-form content for products, workshops, in-store activations, and community sports events. Analyzed customer preferences and market trends to deliver relevant recommendations and audience-focused content. Collaborated with teams to execute campaigns, strengthen brand presence, and maintain consistent customer communication.

Generalist

CITTA (Lexicon Lifestyle - A Lexicon Group Enterprise)

1 yr 7 mos · Pune District, Maharashtra, India

Generalist

CITTA - Lexicon Lifestyle Pvt.

1 yr 7 mos

Planned and executed engaging social media campaigns, including Instagram Reels, event coverage, and product promotions to strengthen brand visibility and audience engagement. Led end-to-end content production, from ideation and filming to editing and publishing, while maintaining a consistent brand identity. Captured real-time content at workshops, brand events, and community activations to drive timely and relevant audience interaction. Produced 20+ short-form video assets and promotional creatives to support product launches, campaigns, and marketing initiatives. Collaborated with teams, influencers, and external partners while leveraging trend and audience insights to deliver impactful, platform-optimized content strategies.

Sales Staff

Decathlon Sports India

1 yr 7 mos

OMNI Sports Leader

Decathlon Sports India

1 yr 7 mos · Pune District, Maharashtra, India

Visual Merchandiser

Decathlon - Wagholi

1 yr 7 mos

Built strong customer relationships by understanding customer needs, providing personalized assistance, and enhancing the overall in-store experience. Created engaging social media and short-form content to promote products, workshops, in-store activations, and community sports events. Analyzed customer preferences and market trends to deliver relevant recommendations and audience-focused content. Collaborated with teams to execute campaigns, strengthen brand presence, and maintain consistent customer communication.

Education

Ajeenkya D Y Patil University, Pune

B.Com, FIBA - Financial Intelligence and Business Analytics

2023 – 2026

Air Force School, Viman Nagar

Business/Commerce, General

Jun 2019 - Jun 2023

The Lexicon International School - Wagholi

Middle School

May 2017 - Jun 2019

Skills

Social Media ManagementContent CreationContent PlanningShort-Form Video ProductionOn-Camera Content CreationCommunity ManagementInfluencer MarketingCampaign PlanningTrend ResearchConsumer Behavior AnalysisSocial Media AnalyticsData VisualizationDigital Marketing AnalyticsBusiness CommunicationCanvaCapCutMeta Business SuiteAdobe ExpressGoogle AnalyticsNotionBrand CollaborationContent Creation & Visual StorytellingCustomer Relationship Management (CRM)Cross-functional CollaborationsCommunication & Community EngagementAdobe AnalyticsPublishingHuman Resources (HR)Operational EnhancementsWorking with Sourcing ProfessionalsConsumer BehaviorSocial InfluenceClient-focusedPersonal AssistanceVideo ProductionContent ManagementCustomer InsightMarketing Campaign PlansTrend AnalysisSocial Media Content CreationLeading transformational changeCustomer SatisfactionMulti-site TeamsCreativity and InnovationBuilding Effective RelationshipsInterpersonal SkillsTeam ManagementStrategic ThinkingProblem SolvingCAPData AnalysisSocial Media MarketingDirect SalesUpsellingBusiness OperationsProject ManagementSales OperationsSales and MarketingLeadership ManagementSales