Natasha Singha
Generalist Intern - Social Media & Content
About
Creative and analytics-driven digital marketing professional with hands-on experience in social media management, content creation, and brand activations.
Experience
Generalist Intern - Social Media & Content
CITTA - Lexicon Lifestyle Pvt.
Nov 2024 – May 2026
Planned and executed social media campaigns including Instagram Reels, event coverage, and product promotions. Led end-to-end content production from ideation and filming to editing and publishing. Captured real-time content at workshops, brand events, and community activations. Produced 20+ short-form video assets and promotional creatives. Collaborated with teams, influencers, and external partners using trend and audience insights to develop platform-optimized content strategies.
Visual Merchandiser - OMNI Sports Leader
Decathlon - Wagholi
May 2023 – Nov 2024 · Wagholi
Built customer relationships by understanding customer needs and providing personalized assistance. Created social media and short-form content for products, workshops, in-store activations, and community sports events. Analyzed customer preferences and market trends to deliver relevant recommendations and audience-focused content. Collaborated with teams to execute campaigns, strengthen brand presence, and maintain consistent customer communication.
Generalist
CITTA (Lexicon Lifestyle - A Lexicon Group Enterprise)
1 yr 7 mos · Pune District, Maharashtra, India
Generalist
CITTA - Lexicon Lifestyle Pvt.
1 yr 7 mos
Planned and executed engaging social media campaigns, including Instagram Reels, event coverage, and product promotions to strengthen brand visibility and audience engagement. Led end-to-end content production, from ideation and filming to editing and publishing, while maintaining a consistent brand identity. Captured real-time content at workshops, brand events, and community activations to drive timely and relevant audience interaction. Produced 20+ short-form video assets and promotional creatives to support product launches, campaigns, and marketing initiatives. Collaborated with teams, influencers, and external partners while leveraging trend and audience insights to deliver impactful, platform-optimized content strategies.
Sales Staff
Decathlon Sports India
1 yr 7 mos
OMNI Sports Leader
Decathlon Sports India
1 yr 7 mos · Pune District, Maharashtra, India
Visual Merchandiser
Decathlon - Wagholi
1 yr 7 mos
Built strong customer relationships by understanding customer needs, providing personalized assistance, and enhancing the overall in-store experience. Created engaging social media and short-form content to promote products, workshops, in-store activations, and community sports events. Analyzed customer preferences and market trends to deliver relevant recommendations and audience-focused content. Collaborated with teams to execute campaigns, strengthen brand presence, and maintain consistent customer communication.
Education
Ajeenkya D Y Patil University, Pune
B.Com, FIBA - Financial Intelligence and Business Analytics
2023 – 2026
Air Force School, Viman Nagar
Business/Commerce, General
Jun 2019 - Jun 2023
The Lexicon International School - Wagholi
Middle School
May 2017 - Jun 2019