About
Motivated Digital Marketing enthusiast with foundational skills in SEO, SEM, Google Ads, Meta Ads, social media marketing, content strategy, and performance analysis.
Experience
Digital Marketing Executive
Illford Digital
November 2025 – Present · Kakkanad, Kochi, India
Planned and executed SEO strategies to improve website rankings, organic traffic, and search visibility. Managed SEM campaigns through Google Ads, optimizing keywords, ad copy, and budgets to maximize ROI. Developed and implemented social media marketing strategies across multiple platforms to increase brand awareness and engagement. Created, monitored, and optimized Meta Ads campaigns to generate leads and conversions. Conducted keyword research, competitor analysis, and performance tracking. Analyzed campaign performance and prepared reports using analytics tools. Managed online advertising budgets and optimized campaigns to improve cost efficiency and results. Tools and platforms: Google Ads, Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, Meta Ads Manager, SEMrush, Ahrefs, Ubersuggest, Canva, WordPress, Yoast SEO, Microsoft Excel.
Digital Marketing Training (Practical Projects)
Practiced SEO including keyword planning, writing optimized titles and descriptions, and improving page structure. Learned fundamentals of Google Ads and Meta Ads including targeting, budgeting, and basic campaign setup. Created sample content plans focused on engagement, brand voice, and consistency. Studied analytics tools to understand user behavior, performance metrics, and reporting.
Education
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Bachelor of Computer Applications (BCA), Computer Applications
Add-on course in Digital Marketing covering SEO, SEM, Paid Ads, Social Media Marketing, and Content Strategy.