Saurajit Dey
Business Development & Marketing Officer (BDMO)
About
Result-oriented Healthcare Business Development & Marketing Officer with 15+ years of experience in business development, brand positioning, lead generation, public relations, media handling, and sales development.
Experience
Business Development & Marketing Officer (BDMO)
Budha Baba Multispeciality Hospital
Apr 2025 – Currently Working · Cuttack, Odisha
Identifying new market opportunities, securing partnerships, managing high-level client relationships, strategic planning, B2B sales, referral network development, lead generation and sales alignment, KOL and KBL engagement, marketing and brand management, community outreach, service line promotion, negotiation and closing, public relations, hospital information systems familiarity, and crisis management.
Business Development & Marketing (BDM)
AGS Transact Technologies Ltd
Aug 2018 – Mar 2025 · Bhubaneswar, Odisha
Identified and pursued new business opportunities in automation and manufacturing; developed and presented tailored technical proposals; built long-term partnerships; monitored industry trends, competitor activities, and new technologies; and created and executed sales plans to meet or exceed revenue targets.
Corporate Marketing Manager (CMM)
Sahara Hospital
Nov 2013 – Jun 2018 · Gomti Nagar, Lucknow
Developed and implemented annual marketing strategies aligned with corporate goals, service line expansion, and patient volume targets; oversaw corporate brand identity; and created and executed print, digital, and broadcast advertising campaigns and promotional materials.
Business Development & Marketing (BDM)
Shanti Memorial Hospital
Jun 2010 – Aug 2013 · Cuttack, Odisha
Created marketing strategies to increase patient footfall and build the hospital brand; managed doctor referral relationships; managed website, social media, and online reputation through Google Analytics; and organized health check-up camps, workshops, and community awareness programs.
Education
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B.Com
2008
NIIT
GNIIT
2009
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MBA, Human Resources & Marketing
2011
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B.Ed., Hindi
2019
Skills
Volunteering
Member
OCA Electronic Score Board
Trustee
Samir Dey Memorial Trust
Vice President
Youth Student Association, Cuttack
State Secretary
Manav Adhikar Protection India