MBA candidate specializing in Digital Marketing and Business Analytics, with experience in SEO, digital strategy, website optimization, and data-driven campaign analysis.
Yitro Tech
02/06/25 – 02/08/25
Performed keyword research, competitor analysis, and website audits using SEMrush, Google Keyword Planner, Ubersuggest, and GTmetrix. Executed on-page and off-page SEO activities, developed and managed WordPress websites, and used Google Search Console and SEO tools to monitor website performance and support search visibility improvements.
Sri Kamakshi Engineering
20/09/23 – 20/10/23
Assisted in recruitment, onboarding, employee documentation, HR operations, HRIS management, compliance activities, training coordination, and performance management processes.
Amity University
Coordinated APL, E-STAR, Amity Think Tank, and Amity Aarogya activities.
Master of Business Administration (MBA)
2024 – 2026
Bachelor of Business Administration (BBA)
2021 – 2024
Conducted a comparative analysis of leading insurance companies using on-page SEO, technical SEO, keyword research, backlink analysis, and website performance audits. Used SEMrush, Ubersuggest, Google Keyword Planner, GTmetrix, and Ahrefs to evaluate digital marketing effectiveness and online visibility.
Analyzed the impact of personalized digital marketing strategies on customer engagement and purchase decisions using survey data collected through Google Forms. Performed statistical analysis in RStudio, including Chi-Square Test, Correlation Analysis, and One-Way ANOVA.