Dhiren Solanki
Creative Director
About
Content production and creation professional experienced in content strategy, creative direction, Gen Z-focused storytelling, campaign execution, creator collaboration, and social media growth.
Experience
Creative Director
Viral Fission — Flipkart Play Project
Dec 2025 – Mar 2026
Conceptualized and scripted high-impact short-form content and reels for Gen Z audiences; collaborated with creators and production teams on UGC-style narratives; led ideation and storytelling; coordinated on-ground production and post-production execution; shaped narrative direction for branded campaigns.
Freelance Content Strategist & Creator
StreetOwl and Custom Order
Nov 2023 – Jul 2024
Developed and executed social-first content strategies; conceptualized, scripted, and oversaw high-performing content; planned campaign rollouts and festive calendars; supported online reputation management; designed brand decks and performance reports; created Instagram scripts and content focused on humor, Shayari, and Kavita.
Content Production and Creation Executive
Viral Fission
4 mos · Mumbai
1. Assisted in conceptualising and scripting short-form digital and reel content tailored for Gen Z audiences for Flipkart Play 2. Collaborated with the content and production teams to develop engaging UGC-style scripts, ensuring alignment with brand messaging and campaign objectives of Flipkart 3. Contributed to content ideation, storytelling, and narrative development for branded campaigns and social media reels. 4. Supported the end-to-end content workflow, from ideation and scriptwriting to coordination during production and post-production stages.
Content Strategist
Freelance
1 yr 5 mos · Mumbai
1. Present work on content and strategy for brands like Street Owl. 2. Assisted in campaign planning, festive content, and online reputation management (ORM). 3. Supported in preparing brand decks and performance reports, aligning insights with visual storytelling 4. Created engaging content & Scripts For an Instagram Page specialised in humorous short Videos (Reels) , Shayari & kavita Writing.
Customer Relationship Management Specialist
eClerx
9 mos · Mumbai
1. Handled customer queries with empathy and clarity, maintaining a 95%+ satisfaction rate. 2. Used CRM software daily to document and track interactions, ensuring smooth team workflows. 3. Collaborated with backend teams to optimize service delivery, boosting efficiency by 15%. 4. Developed soft skills in digital communication, customer empathy, and time management.
Education
VPMs Ramniklal Z Shah College of Arts Science and Commerce Mithagar Road Mulund East Mumbai 400 081
bms, Marketing
2020 - 2020