Rakesh RC

Programmatic Advertising - SENIOR Executive

BallariProgrammatic advertising
1roles
41skills
1education
2credentials

About

Programmatic Campaign Specialist with 2+ years of experience managing cross-media campaigns across display, video, and YouTube. Skilled in DV360, CM360, and Google Ads, with experience in campaign setup, optimization, reporting, audience targeting, and relationship management.

Experience

DV360 Executive

UNIPRO BUSINESS CONSULTANTS PVT

Managed end-to-end programmatic advertising campaigns across Display, Video, YouTube, Audio, and Connected TV inventory across the US, with monthly budgets exceeding $1M. Built campaign hierarchies, executed RTB strategies, managed PG and PMP deals, implemented audience targeting and brand safety controls, conducted pacing audits and A/B tests, and integrated DV360 with CM360 for attribution and reporting. Drove up to 30% client account growth, supported onboarding of newly acquired restaurant locations, and strengthened brand safety and fraud prevention standards.

Education

Indo - American Degree College

Bachelor of Commerce

2023

Skills

DV360Amazon DSPCM360Google AdsDisplay & Video 360YouTube Campaign ManagementCampaign setupTraffickingBid and budget optimizationFrequency cappingBrand safetyProgrammatic GuaranteedPMP dealsFirst-party audience segmentationThird-party audience segmentationGEO targetingDevice targetingFloodlight tagsConversion trackingKPI reportingCampaign hierarchy managementReal-Time BiddingCPMCPVCPCTarget CPACustom Intent targetingIn-Market targetingAffinity targetingDemographic targetingGeographic targetingRemarketingGoogle Audience CenterViewability optimizationIASDoubleVerifyPacing auditsCreative rotationA/B testingCampaign Manager 360 integrationCross-channel attribution