Dolly khatri

Digital Marketing Executive (SEO)

The Local Strategy

2026 – Present

Manage on-page, off-page, and technical SEO for client websites, driving measurable gains in organic rankings. Conduct keyword research and competitor analysis to identify high-value ranking opportunities. Optimize website content, meta titles, meta descriptions, headings, and internal linking for search engines and AI answer engines. Structure content and schema markup to improve eligibility for featured snippets and AI Overviews. Perform website audits and resolve technical SEO issues, including crawlability, indexing, and Core Web Vitals. Create SEO-friendly, E-E-A-T-aligned blog content and landing pages targeting high-value keywords. Build backlinks through article submissions, business directories, citations, and social bookmarking. Optimize Google Business Profiles to improve local search visibility. Monitor website performance using Google Search Console, Google Analytics, Ahrefs, and Semrush. Work with WordPress and Shopify websites to improve organic traffic and user experience. Use ChatGPT and Claude to speed up content briefs and on-page optimization. Prepare SEO performance reports and communicate progress and insights with clients.