Sachu Jozf
Digital Marketing Director
About
Performance Marketing Strategist with 3+ years of experience managing monthly paid media budgets of ₹5–10L across Google Ads, Amazon Ads, Meta, LinkedIn, TikTok, and Snapchat. Experienced in delivering ROI, lead generation, SEO, tracking architecture, experimentation, and full-funnel optimization.
Experience
Digital Marketing Director
Luhaa Wishery
2025-Present
Lead multi-channel paid acquisition strategy managing ₹5–10L monthly ad budgets; designed an experimentation roadmap covering creative testing, bid optimization, and audience segmentation; reduced CPA through budget reallocation and performance-based scaling; implemented GA4 and GTM tracking architecture; built executive dashboards in Looker Studio; optimized landing pages to improve funnel conversion efficiency.
Digital Marketing Strategist
National Quality Training Centre
2024-2025 · Remote, UAE
Managed performance campaigns achieving 150% ROI with 5.2% CTR and 3.8% CVR; generated 350+ qualified leads at $2.50 CPL through Display optimization; increased local inquiries by 79% in 90 days through Local SEO; ranked #1 for “Best Food Safety Training in Abu Dhabi”; executed LinkedIn campaigns generating 100 qualified leads and 25K impressions; conducted competitor gap analysis and high-intent keyword targeting.
Digital Marketing Specialist
BePositive Racing Pvt Ltd
2023
Ranked #1 for a high-intent eCommerce keyword in a competitive niche; managed Google Search, Display, and Amazon Sponsored campaigns; performed keyword harvesting and bid optimization; increased conversion rates through structured landing page optimization.
Education
Sikkim Manipal University
Bachelor of Computer Applications, Computer Applications