Digital Marketing Professional | SEO • Performance Marketing (Google Ads & Meta Ads) • Social Media Marketing
Digital marketing professional transitioning from B2B and financial sales, with hands-on experience in Google Ads, Meta Ads, SEO, social media strategy, lead generation, and conversion funnels.
IndiaMART Intermesh Ltd.
Oct 2024 – Feb 2025
Generated and qualified B2B leads through targeted outreach and product demonstrations; tracked sales, conversion, and client-status KPIs; managed key accounts and improved retention through personalized, data-backed engagement.
Cashpor Micro Credit
Jul 2023 – Oct 2024
Led a branch team of field staff, managed customer acquisition and portfolio growth, conducted market surveys and competitor analysis, and cross-sold financial products through needs-based customer engagement.
MBA, Marketing & HR
B.Com: Bachelor of Commerce
Planned and executed a live Google Search campaign including keyword research, ad-group structuring, Responsive Search Ad copywriting, budget allocation, bid strategy, and conversion-tracking review. Used a ₹200/day budget and achieved 4–5% CTR versus a stated 2–3% local-services industry average.
Conducted technical and on-page SEO audits across multiple websites, identifying keyword gaps, content opportunities, and site-structure issues.
Built practice campaign strategies covering Meta Ads audience targeting, budgeting, content calendars, and platform-specific messaging.