Sahil chauhan

Digital Marketing Executive (Freelance)

Independent / Multiple Clients

1.5+ years

Led end-to-end digital marketing operations including paid advertising, SEO-driven content, e-commerce management, and brand building for multiple clients. Planned and managed Meta Ads campaigns using a structured funnel approach (TOF-MOF-BOF), improving overall campaign performance by 25–40% through continuous creative testing and optimization. Reduced cost-per-click (CPC) through audience segmentation, refinement, and iterative creative strategy. Implemented Meta Pixel and Google Analytics tracking to measure conversions and inform data-driven decisions. Executed Google Search & Display campaigns with targeted keyword research and match-type strategy to maximize qualified traffic. Built and optimized high-converting landing pages using WordPress (Elementor Pro) to support lead generation and sales funnels. Managed Shopify product listings and storefront content, ensuring brand consistency across e-commerce and ad campaigns. Developed automation workflows for lead nurturing, retargeting, and follow-up communication to improve customer retention. Produced and edited marketing creatives and short-form video ads using Canva and CapCut to support multi-channel campaigns.