Link to portfolio
Chirantan Dutta Roy
Performance Marketing Specialist
Sydney, AustraliaDigital Marketing and Performance Marketing
4roles
97skills
3education
3credentials
About
Performance Marketing Specialist with 3+ years of experience scaling acquisition campaigns across Australia, India, New Zealand, and Singapore. Expert in Meta Ads, managing $4,000+ monthly budgets with a consistent focus on lowering CPL and maximizing ROI.
Experience
Business Developments Engineer
Ravisys Technologies Pvt. Ltd
June 2018 - Nov 2020 · Guwahati, Assam
Drove SaaS product sales, increased customer acquisition by 20-30% per quarter, maintained a sales conversion rate of 15-20%, conducted monthly training sessions.
Territory Sales and Marketing Executive
Raghuvedra Dutta Choudhury Firm
April 2021 - Oct 2022 · Karimganj, Assam
Achieved monthly sales target, increased sales volume by 20-30% per quarter, improved sell-through rates, increased repeat orders, conducted weekly store visits.
Digital Marketing Executive
Netzwerk Academy (OPC) Pvt. Ltd
Feb 2023 - Jan 2025 · Bangalore
Developed high-quality blog posts, created compelling ad copies, researched and implemented high-traffic keywords, optimized content, wrote course descriptions, developed downloadable content.
Ads Manager
Marketing Transformers
May 2025 - November 2025 · Sydney, Australia
Scaled lead generation campaigns, reduced CPL by 20–35%, improved CTR by 15–25%, increased conversion rates by 20–30%, built and managed GoHighLevel CRM systems, maintained a client retention rate of 70–80%.
Education
Assam Engineering College
B.E, Electrical
2018
70%
Karimganj College
H.S
2013
78%
RMHS
H.S.L.C
2011
73%
Skills
Lab view softwareETAP Power System SoftwareMicrowind SoftwareFormlabs for 3d printingSolid EdgeDSOoscilloscopefunction generatorCircuit design and analysisControl systemsAnalog electronicsDigital electronicsPower systems engineeringAutoCAD ElectricalHigh Voltage EngineeringLoad flow analysisSubstation designPCB Design & TestingRenewable Energy IntegrationPower GenerationPower System ProtectionSearch Engine OptimizationSearch Engine MarketingPay-Per-Click AdvertisingContent MarketingSocial Media MarketingEmail MarketingAffiliate MarketingInfluencer MarketingVideo MarketingKeyword ResearchOn-Page SEOOff-Page SEOTechnical SEOSEO ToolsGoogle AdsGoogle Search ConsoleAd Copywriting & A/B TestingLanding Page OptimizationFacebook AdvertisingInstagram MarketingYouTube Channel GrowthSocial Media Analytics & ReportingCommunity Management & EngagementSocial Media SchedulingInfluencer Collaboration & OutreachTrend Analysis & Hashtag StrategyBlogging & Article WritingStorytelling for BrandsLanding Page Copy OptimizationSales Funnels & Lead MagnetsUser-Generated Content StrategiesCase Study & Testimonial MarketingAI Content CreationGoogle Analytics 4Performance MetricsMarketing Funnel OptimizationCompetitor Analysis ToolsPrompt EngineeringPower BIUI/UX DesignMS ExcelMeta AdsLinkedIn AdsSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Pay-Per-Click Advertising (PPC)SEMrushAd CopywritingA/B TestingVideo SEOSocial Media Analytics and ReportingCommunity ManagementHootsuiteBufferSprout SocialInfluencer CollaborationTrend AnalysisHashtag StrategyBlogging and Article WritingSales FunnelsLead MagnetsCase Study MarketingTestimonial MarketingChatGPTROICTRCPCCPACompetitor AnalysisGoogle Tag ManagerGoHighLevel CRMLabVIEWMicrowindFormlabsOscilloscope UsagePCB Design and Testing