Bhagyashree Kailas Bhoite
Social Media & Performance Marketing Specialist
About
Performance-focused digital marketer with 4+ years of experience across paid acquisition, Meta Ads, Google Ads, social media, SEO, content strategy and digital growth. Experienced in managing ₹4L/month paid-media budgets, multi-market acquisition campaigns and cross-functional marketing teams.
Experience
Social Media & Performance Marketing Specialist
Bright Future Education Group
Feb 2025 - Present
Managed a ₹4L/month paid-media budget across Meta Ads and lead-generation campaigns, contributing to 2,000+ student admissions annually across Maharashtra, pan-India and international MBBS markets. Planned and optimized campaigns using audience segmentation, retargeting, Custom Audiences and Lookalike Audiences. Supported acquisition of 600–700 students in Maharashtra, 50+ across other states and 250+ for MBBS Abroad. Managed tracking and measurement using GA4, Google Tag Manager, Meta Pixel, Conversion API, UTM tracking and Google Search Console. Managed social media strategy, content calendars, SEO and Local SEO activities. Led a cross-functional team of 8.
Digital Marketing & Social Media Specialist
Socialum Digital Media
Aug 2023 - Jan 2025
Managed social media and paid advertising for B2B, B2C and D2C clients across education, F&B, manufacturing, interior design, real estate and hospitality. Developed digital marketing strategies, content calendars and campaign plans. Planned, executed and optimized Meta Ads and Google Ads across awareness, traffic, engagement, lead-generation and conversion objectives. Managed content strategy and social media execution, collaborated with creative teams, and analyzed CPM, CTR, CPC, CPL, CPA and engagement metrics to optimize campaigns.
Digital Marketing Executive
Bhoomi Plots & Land
Mar 2022 - Jul 2023 · Nashik
Managed digital marketing and lead generation for residential and plot projects across multiple Nashik locations. Developed project-specific acquisition strategies, optimized Meta Ads and social media campaigns, built and optimized WordPress websites and landing pages, implemented keyword research and on-page SEO, and executed influencer, WhatsApp and SMS marketing while collaborating with sales teams.
Digital Marketing Intern
Zensawork Solution
Nov 2021 - Feb 2022
Performed website, blog and Local SEO optimization, assisted with social media management, supported senior marketers with Google Ads, SEO audits, analytics tracking and performance reporting, and created social media creatives and video content using Canva.
Education
STAENZ Academy, Nashik
Post Graduate Diploma, Digital Marketing (PGDDM)
Nov 2021 - Oct 2022
STAENZ Academy, Nashik
Digital Marketing Expert Program, Digital Marketing
June 2021 - Oct 2021
Lovely Professional University, Punjab
M.Sc., Horticulture (Floriculture & Landscape)
Aug 2019 - Mar 2021
K. K. Wagh Agriculture College, Nashik
B.Sc., Horticulture
Aug 2015 - Mar 2019