pravesh kumar

Digital Marketing Executive

Noida, U.PDigital Marketing & E-commerce
4roles
33skills
6education

About

Results-oriented Digital Marketing and E-commerce professional with expertise in managing paid media campaigns and lead generation. Skilled in leveraging advanced digital marketing tools to optimize campaign performance and drive ROI.

Experience

Digital Marketing Executive

Tranquil Technologies

May 2025 – Present · Gurugram

Successfully planned, executed, and optimized paid campaigns on Google Ads and Meta, resulting in a 30% reduction in lead acquisition costs. Conducted keyword research and audience targeting to maximize ROI while managing budgets efficiently and tracking key performance indicators.

Team Leader Catalogue Design

SD Infosoft Pvt. Ltd.

January 2023 – February 2025 · Bulandshahr

Led a team in designing catalogues for Just Dial, enhancing the visual appeal and effectiveness of marketing materials.

Team Leader Catalogue Design

DD Infosoft Pvt. Ltd.

February 2021 – November 2022 · Bareilly

Oversaw catalogue design projects for Just Dial and IndiaMart, ensuring high-quality outputs that met client expectations.

E-commerce Executive Catalogue Design

Creative Lipi Webtech Pvt. Ltd.

March 2015 – December 2020

Managed catalogue design for IndiaMart, contributing to improved product visibility and sales.

Education

Shivdan Singh Institute of Technology and Management (UPTU)

MBA, Marketing & Finance

2013 - 2014

Aligarh Muslim University

BSC

2008 - 2011

Mathuria Kisan Inter College

Intermediate

2005 - 2007

THAP School

High School

2003 - 2005

Mathuria Kisan Inter College (UP Board)

Intermediate

2007

THAP School (UP Board)

High School

2005

Skills

Google AdsMeta AdsGA4EtsyShopifyAmazonFaireEbayWalmart adsdata analysisaudience segmentationA/B testinguser acquisition funnelskeyword researchcampaign optimizationbudget managementKPI trackingGoogle Tag ManagerGoogle AnalyticsPhotoshopCanvaFacebook AdsGoogle Search ConsoleGoogle Merchant CenterData Feed WatchSemrushGoogle Keyword PlannerPaid media campaign managementLead generationAudience targetingUser acquisition funnel optimizationMarket researchE-commerce catalogue design