Shuksham Takkar

PPC Team Lead

Bharat Homeopathy

Apr 2025 - Present · Gurugram, Haryana, India

Managed ₹3L+ daily advertising budgets across Google Ads, Meta Ads, and YouTube; optimized multi-channel campaigns to achieve 2.5x-3x ROAS; reduced cost-per-lead by 22% through campaign restructuring and audience segmentation; improved CTR by 21% through A/B testing of creatives and landing pages; monitored KPIs, generated GA4 and Google Ads reports, coordinated campaign launches, and maintained budget pacing and quality standards.

PPC Executive

Bharat Homeopathy

Dec 2024 - Apr 2025

Executed and optimized multi-channel PPC campaigns across Google Ads, Meta Ads, and YouTube; monitored performance metrics, supported KPI reporting, coordinated with internal teams, and ensured campaign guidelines, quality checks, and budget pacing.

Digital Marketing Executive

STS Digital Solutions

Aug 2023 - Nov 2024

Executed and monitored digital marketing campaigns across education and service sectors; achieved 1.5x-2x ROI through keyword analysis and funnel optimization; conducted campaign audits and performance analysis; prepared campaign analytics reports; collaborated with design and development teams on landing page improvements.

SEO Executive

30Days Technologies Pvt. Ltd.

Apr 2023 - Aug 2023

Conducted technical SEO audits and keyword performance analysis; monitored traffic, ranking, and engagement metrics; created performance tracking reports to support optimization decisions.

Digital Marketing Intern

Digital Labour Chowk

Feb 2023 - Apr 2023

Assisted in LinkedIn lead generation campaigns and supported SEO and content optimization activities.

Executive

Bharat Homeopathy

4 mos

●​ Manage ₹3L+ daily ad spend across Google Ads, Meta Ads, and YouTube campaigns. ●​ Drove strategic portfolio growth by delivering 2.5x–3x ROAS across multiple healthcare categories while aligning campaign objectives with organizations' revenue targets. ●​ Reduced cost-per-lead by 22% through campaign restructuring and audience refinement. ●​ Improved CTR by 21% via structured A/B testing of creatives and landing pages. ●​ Collaborate with creative, SEO, and operations teams to align performance strategy with business revenue goals. ●​ Leverage GA4 and Search Console insights to integrate paid and organic strategy, reducing blended acquisition cost. ●​ Acted as a strategic advisor to senior stakeholders, translating analytics insights into growth roadmaps and long-term acquisition strategy.

DIGITAL MARKETING

STS Digital Solutions

1 yr 4 mos · India

Search Engine Optimization Executive

30Days Technologies Pvt. Ltd.

5 mos

●​ Conducted technical SEO audits and link-building campaigns. ●​ Improved keyword rankings through on-page optimization and content refinement. ●​ Monitored analytics performance and created optimization reports.

SOCIAL MEDIA MARKETING SPECIALIST

Digital Labour Chowk

3 mos · Noida, Uttar Pradesh, India

●​ Supported LinkedIn lead generation campaigns and profile optimization. ●​ Assisted in SEO and social media optimization initiatives. ●​ Contributed to content strategy and outreach campaigns to improve digital visibility.

DIGITAL MARKETING EXECUTIVE

Unmukt Bachpan

5 mos · India

Digital Marketing Intern

STS Digital Solutions

2 mos · Faridabad, Haryana, India