Digital marketing professional with experience in performance advertising, SEO, content strategy, social media, quality analysis, and community-focused education initiatives.
Kraftshala
Jan 2026 - Present
Completed marketing launchpad projects involving Meta Ads, Google Ads, Amazon Ads, SEO content strategy, technical and off-page SEO audits, social media campaigns, reels, blogs, and content strategy. Exceeded an add-to-cart target by 40%, reduced cost per add-to-cart by 76%, increased website conversion rate by 80.8%, generated over 8,000 Amazon Ads impressions, and developed an SEO content strategy targeting a keyword cluster with 630K+ monthly searches.
Accenture
Apr 2025 - Jan 2026 · Mumbai
Executed operational audits using process optimization, root-cause analysis, and cross-team coordination, increasing the audit score from 92% to 98%.
Accenture
Mar 2023 - Apr 2025 · Mumbai
Moderated user-generated content against client guidelines, reviewed and flagged violations, collaborated on edge cases, and implemented quality assurance protocols. Achieved a 98% compliance rate across 10,000+ items, supporting app safety for 100K+ users.
Kotak Education Foundation
Jan 2023 - Mar 2023 · Mumbai
Developed study plans and English learning materials for vernacular-medium students and conducted personalized tutoring sessions. Enabled five students to improve English proficiency by 40% on pre- and post-assessments.
Piramal Foundation
Jun 2020 - Aug 2020 · Mumbai
Supported COVID-19 awareness efforts and helped make resources available to the public.
Antarang Foundation
May 2019 - Jun 2019 · Mumbai
Conducted research for organizational projects, compiled data-driven insights, and wrote success stories highlighting key achievements, contributing to 200+ new partnerships and increased engagement.
Yes Bank
Apr 2019 - Jun 2019 · Mumbai
Collaborated with an NGO to teach underprivileged children and support livelihood initiatives through communication, mentoring, and community engagement, contributing to a reported 15% increase in social impact.
Joshi Bedekar College
Sep 2021 - Dec 2021 · Mumbai
Planned and executed newspaper circulation operations using digital distribution, physical delivery logistics, marketing, and outreach, resulting in the sale of 2,000+ copies.
Joshi Bedekar College
Sep 2021 - Dec 2021 · Mumbai
Secured and managed sponsorships for the college newspaper by pitching to sponsors, negotiating partnerships, and managing stakeholders, generating ₹50,000 in funding.
Joshi Bedekar College
Jun 2019 - Jan 2021 · Mumbai
Organized community engagement events, social awareness programs, and skill development initiatives while leading a team of 150+ students.
Kotak Education Foundation
Jun 2019 - Feb 2021 · Mumbai
Taught and mentored underprivileged vernacular-medium students in spoken English by designing lesson plans and conducting interactive speaking sessions.
Marketing Launchpad Program
2026
BMM
2018 - 2021
12th Grade
2016 - 2017
10th Grade
2004 - 2015
Ran Meta Ads, Google Ads, and Amazon Ads campaigns for Unleavables.com and Homecrust India; developed SEO content and technical audit strategies; created reels, social media campaigns, blogs, and content strategies for Bewakoof, Kraftshala, and Unleavables. Results included 56 Meta Ads conversions against a target of 40, a 76% reduction in cost per add-to-cart, an 80.8% increase in website conversion rate, and over 8,000 Amazon Ads impressions.
Built a brand identity and marketing campaign for Joshi Bedekar College using Canva and Adobe Illustrator, including visual strategy, creatives, messaging, 20+ branded assets, and a simulated campaign targeting three audience segments.