Vadra Manav
Brand Manager + Meta Ads Expert
About
Brand Manager and paid advertising expert with 5+ years of experience in brand building, content strategy, and performance marketing across B2B, hospitality, and luxury sectors.
Experience
Brand Manager + Meta Ads Expert
The Wabi Sabi Studio
April 2026 - Present
Manage end-to-end brand building, social media, and performance marketing for a portfolio of five B2B, hospitality, and luxury brands. Own brand strategy and storytelling; develop monthly content calendars; plan lead generation, reach, and engagement campaigns through Meta Ads Manager; collaborate with production, design, video, and brand teams; build automated lead nurturing sequences using Brevo and Zoho; implement SEO practices; and optimize cross-platform content strategies for retargeting.
Digital Media Manager
Tradekart International
February 2025 - April 2026
Managed and scaled monthly advertising budgets across Meta and Google through placement optimization and bid management. Executed audience segmentation and lookalike modeling strategies to optimize cost per lead. Aligned paid acquisition with organic content by connecting creative hooks with high-performing ad sets.
Meta Ads & Content Strategist
Neotech Solutions
July 2023 - February 2025
Developed performance-centric content pillars supporting top-of-funnel awareness for diverse portfolios. Used social listening and keyword research to adapt content strategy toward high-intent search terms.
Content Strategist
Soseottize
September 2022 - July 2023
Developed performance-centric content pillars designed to support top-of-funnel awareness for diverse portfolios and used social listening and keyword research to target high-intent search terms.
Social Media Manager
Unique World Jobs
July 2021 - August 2022
Managed social media platforms for brand awareness and implemented automated scheduling and distribution systems. Analyzed customer requirements to build professional, ATS-compliant resumes and branding materials.
Education
TuteDude
Performance Marketing Course, Performance Marketing
2026
ASDM
Advanced Digital Marketing Course, Digital Marketing
2021