About
Results-driven SEO professional with 6+ years of experience across EdTech, News, and enterprise-scale websites, specializing in organic growth, technical SEO, content optimization, and performance analytics.
Experience
SEO Specialist – Individual Contributor
Physics Wallah
March 2025 – Present
Increased organic traffic from 25K to 61K in 3 months, representing 144% growth, through on-page optimization and content improvements. Leveraged AI-powered SEO tools and LLMs for keyword clustering, content gap analysis, meta optimization, and SERP intent mapping. Used LLMs to improve educational content clarity, topical depth, and E-E-A-T alignment while maintaining academic accuracy. Conducted keyword research and search intent analysis, and optimized landing pages for crawlability, rankings, and user engagement.
SEO Specialist
Binary Semantics Pvt. Ltd.
Sept 2023 – Jan 2025
Delivered 50% organic traffic growth for an international GST-focused website. Led landing page optimization using A/B testing frameworks, managed technical SEO audits, resolved indexation and performance issues, and implemented tracking and event measurement through Google Tag Manager.
Senior SEO Executive
Careers360
Jan 2020 – Sept 2023
Managed and mentored a team of 4 SEO executives and 4 interns. Executed large-scale content optimization and page-level SEO analysis, implemented technical SEO strategies for high-traffic education and news platforms, and achieved 65M organic sessions for the news section in 2022.
Digital Marketing Executive
Social King
Feb 2019 – Jan 2020
Secured top 5 Google rankings for all core service keywords. Scaled the News4Social news website to 24K organic traffic in one month and managed social media content and performance using Hootsuite.
SEO Executive
Trade India
Feb 2018 – Feb 2019
Executed on-page and off-page SEO initiatives across multiple categories, managed content uploads, and supported category-level SEO strategies.
Education
Gurgaon Institute of Technology and Management
B.Tech, Computer Science
2013–2017