About
Early-career performance marketer focused on paid acquisition across Google Ads and Meta, with experience improving qualified lead generation, acquisition costs, click-through rates, marketing ROI, campaign reach, and landing-page conversion rates through testing, targeting, optimization, and analytics.
Experience
Digital Marketing Executive
Tamil Innovators Academy
Oct 2025 – May 2026 · Chennai
Planned and optimized Google Ads and Meta Ads campaigns that increased qualified lead generation by 30%. Reduced CPA by 25% through A/B testing of ad creatives, copy, and audience segments. Increased CTR by 15%, improved marketing ROI by 18%, expanded campaign reach by 40%, and raised landing-page conversion rates by 10%.
Social Media Manager — Intern
Tamil Innovators Academy
2025 · Chennai
Executed paid and organic social campaigns across Instagram and Facebook, producing posts, reels, and carousels that grew audience reach by roughly 40%. Built content calendars, monitored social performance metrics, conducted competitor and market research, and supported promotion of webinars, courses, and events.
Education
Karunya Institute of Technology and Sciences, Coimbatore
B.Tech, Electronics & Communication Engineering (AI)
2021 – 2025
Sri Vijay Vidyalaya
Higher Secondary (XII) & Secondary (X)
87% in both