Kusum Dhanrajani
Digital Marketing Executive
About
Data-driven Digital Marketing Professional with expertise in performance marketing, paid media, PPC campaign management, marketing analytics, GTM, GA4, lead generation, campaign optimization, and ROI-focused advertising.
Experience
Digital Marketing Executive
Pohewala
04/2026 – Present · Nagpur, Maharashtra
Executed performance marketing campaigns using Meta Ads Manager for franchise lead generation; optimized campaigns through audience segmentation, campaign optimization, and A/B testing; monitored conversion tracking, CTR, CPC, and campaign performance using Google Analytics and GTM; improved lead quality through retargeting and marketing analytics.
Digital Marketing Intern
Teaching Pariksha
10/2025 – 12/2025 · Nagpur, Maharashtra
Managed Google Ads PPC campaigns for lead generation; conducted keyword research and campaign optimization to improve CTR and reduce CPC; implemented conversion tracking through Google Tag Manager; generated campaign insights using Google Analytics GA4 and performance reporting.
Digital Marketing Intern
Capturous Infotech
07/2025 – 09/2025 · Nagpur, Maharashtra, India
Assisted with search engine marketing and social media marketing campaigns; performed on-page SEO, off-page SEO, and keyword research; improved organic traffic through backlinking strategies; assisted with campaign optimization and audience research.
Education
Jhulelal Institute of Technology
BTech, Computer Science and Engineering
06/2022 – 05/2026
CGPA - 8.4
Shri Mohanlal Rughwani Sindhi Hindi Jr. College
HSC, PCMB
2022
82.33%
Vinayalaya High School
SSC
2020
89.80%
Rashtrasant Tukadoji Maharaj Nagpur University (RTMNU)
Bachelor of Engineering - BE, Computer Science
Nov 2020 - Jun 2026
vinayalaya
High School Diploma
2020