Brand Quality Differentiators and Corporate Character
IBM Talent Accelerator Program project made available as training material.
Charu Garg
Associate Director, Product / Solutions Marketing
Delhi, IndiaIT services
9roles
25skills
3education
5credentials
About
Dynamic global marketing leader with 16+ years in B2B Marketing, Product Marketing, Demand Generation, Account-Based Marketing (ABM) and Analytics. Proven record in leading integrated multi-channel campaigns, strategic brand positioning and digital marketing for global IT services enterprises.
Experience
Associate Director, Product / Solutions Marketing
Kyndryl Solutions Pvt. Ltd
10/2023 – Ongoing · Delhi, India
Led product marketing and strategic brand positioning for Mainframe Modernization and AI offerings, securing significant analyst/media recognition. Designed and executed integrated digital campaigns that boosted engagement, pipeline growth, and category awareness.
Global Program Office and Discipline Leader, Account Based Marketing (ABM)
Kyndryl Solutions Pvt. Ltd
09/2021 – 09/2023 · Delhi, India
Designed and built the ABM program from scratch, set up a team of 20 members in India and 40 members globally and successfully ran the program with quantifiable impact.
Global Program Manager for IBM Services, Account Based Marketing (ABM)
IBM Corporation
10/2020 – 08/2021 · Delhi, India
Strategized, designed, executed, successfully managed and scaled the entire Account Based Marketing program for IBM Services.
Project Manager and ABM Field Marketer, Marketing Services Centre
IBM Corporation
09/2018 – 10/2020 · Delhi, India
Utilized 360° marketing skills with Project Management to set-up, enable and effectively lead a 14-member team to create impact.
Marketing Analytics Discipline, Marketing Services Centre
IBM Corporation
04/2011 – 08/2018 · Delhi, India
Led 25+ analytics engagements across AP/WW markets, driving data-driven insights for demand programs.
Officer, Response (Marketing) department
Bennett, Coleman & Co. Ltd.
06/2003 – 05/2004 · Delhi, India
Managed Sales & Marketing for Classifieds Property, South Delhi; grew market share from 15% → 28% within 3 months.
Associate Director, Product / Solutions Marketing
Kyndryl Solutions Pvt. Ltd. (IBM spin-off)
10/2023 – Ongoing
Led product marketing and strategic brand positioning for Mainframe Modernization and AI offerings; designed integrated digital campaigns; directed 2024 and 2025 Mainframe Modernization Survey Reports achieving 2,200+ downloads in the first month; partnered with analysts and CTOs on global positioning; developed a mainframe modernization IT skills program used in FY2025 planning.
Global Program Office and Discipline Leader, Account Based Marketing (ABM)
Kyndryl Solutions Pvt. Ltd. (IBM spin-off)
09/2021 – 09/2023
Built the ABM program from scratch and established a 20-member India team and 40-member global team. Delivered 14% year-to-year pipeline growth, 32% growth in signings, and 11% growth in NPS in ABM accounts versus non-ABM key accounts. Scaled ABM accounts from 50 to 100, drove intelligence and senior client engagement across 120+ relationships, and led 150+ externally published customer eminence moments.
Marketing Analytics Discipline; Analyst for Software Acquisitions; WW Senior Marketing Operations Strategist and India Team Lead; Asia Pacific Lead Analyst; Analytics & Data CoE Stakeholder Manager
IBM Corporation
04/2011 – 08/2018
Led 25+ analytics engagements across Asia Pacific and worldwide markets, designed executive dashboards using Excel, Cognos, and Tableau, and led teams of 3–5 resources on analytical models, client relationships, change management, and marketing initiatives. Received Manager’s Choice, Forward Thinker, and Innovation Champion awards.
Education
IIM Kozhikode
Advanced Strategic Management Programme
2025-26
Rated as #3 among IIMs
Amity Business School, Noida
Post Graduate Diploma in Management, Marketing and HR
Achieved 4th position
Shaheed Bhagat Singh College, Delhi University
Bachelor of Commerce (Hons)
Skills
Global Marketing LeadershipProduct MarketingDemand GenerationAccount-Based Marketing (ABM)AnalyticsStrategic Brand PositioningIntegrated Multi-Channel CampaignsDigital MarketingGrowth MarketingThought Leadership & Brand StorytellingCross-Functional CollaborationData-Driven Decision-MakingMarketing Operations & ScalabilityBusiness AcumenGlobal Team LeadershipChange LeadershipProgram ManagementThought LeadershipBrand StorytellingMarketing OperationsMarketing ScalabilitySales EnablementMarketing AnalyticsDashboard DevelopmentGo-to-Market Strategy
Projects
ABM Centre of Excellence
Provided thought leadership at the Momentum ITSMA Marketing Vision 2022 in Boston.
Volunteering
Fundraising assistance
Sweekar Special School
New Hire Facilitator
Project – Succeeding @ IBM
A day in a quarter