Vasu R
Digital Marketing Manager
About
Results-driven Digital Marketing Manager with 5+ years scaling performance marketing, lead generation, and full-funnel growth across education, real estate, and healthcare. Experienced in end-to-end paid media, CRM operations, landing page CRO, analytics, and marketing automation.
Experience
Digital Marketing Manager
Sure Success Academy
May 2026 – Present
Own end-to-end performance marketing for SAFe/Agile and AI certification programs across Google Ads, Meta Ads, LinkedIn Ads, and YouTube; direct budget allocation, targeting, and bid strategy. Audited and restructured Google Ads campaigns to resolve Quality Score, CPA, search-term leakage, and budget allocation issues. Rebuilt and optimized a POPM landing page, fixed lead capture, and implemented GTM and Meta Pixel conversion tracking. Architected a Zoho SalesIQ chatbot for lead capture, course recommendations, and FAQ automation. Manage Zoho CRM lead imports, scoring, WhatsApp and email nurture sequences, and sales handoff. Deliver performance reporting and campaign optimization recommendations.
Digital Marketing Executive
Raj Housing & Estate Pvt. Ltd.
Jan 2026 – May 2026 · Chennai, Tamil Nadu, India
Directed Meta Ads and Google Ads performance marketing for real estate lead generation, managing the campaign lifecycle from budgeting through optimization. Developed full-funnel awareness, consideration, and conversion strategies. Built WhatsApp automation and CRM-based lead nurturing workflows aligned with sales targets.
Digital Marketing Associate
4R Health & Wellness / Heal Your Heart
2024 – 2026
Drove SEO, SEM, and social media strategy for brand visibility and lead generation. Conducted keyword research and on-page SEO improvements using Ubersuggest. Produced ad creatives, infographics, and patient-story videos with Canva Pro. Ran WhatsApp and Mailchimp campaigns and built B2B visibility on LinkedIn and Quora through content and community engagement.
Operations & Digital Marketing Support
Sri Iyappan Traders
2021 – 2023
Managed inventory, vendor coordination, and production scheduling, supporting family business operations through the COVID-19 period.
ERP Support Executive
Funskool India Ltd.
2019 – 2021
Customized ERP modules to business requirements, conducted user training and MIS reporting, and coordinated vendor updates and data security.
Junior Test Engineer
EC Software India Ltd.
2018 – 2019
Designed and executed functional, regression, and integration test cases against SRS documentation and built basic automation scripts.
Digital Marketing Manager
SureSuccess
4 mos · Chennai, Tamil Nadu, India
Audited Google Ads campaigns (SAFe POPM and related programs) at the keyword level, identifying 12 zero-conversion keywords and 18% wasted spend on competitor terms; rebuilt negative keyword lists and restructured ad groups to improve Quality Score. Built a full LinkedIn Ads strategy for SAFe POPM webinar promotion, including a 30-day campaign playbook, segment-specific message ad copy for 5 audience types, and A/B subject line frameworks — reducing cost per qualified lead by 15%. Ran an SEO audit of the company website and Search Console keyword gap analysis on the flagship certification page, fixing critical metadata duplication and rewriting meta titles/descriptions across 8 pages. Designed and built a multi-stage Zoho CRM lead lifecycle workflow with automated scoring and nurture sequences, cutting lead response time by 30%. Built a high-converting HTML landing page for the SAFe POPM course with integrated lead capture and WhatsApp/call CTAs, contributing to 5+ qualified leads in the first month.
Digital Marketing Executive
Vaso-Meditech Pvt ltd.
2 yrs 1 mo
Executed SEO, SEM, social media marketing, and content strategies to improve brand awareness, patient engagement, and lead generation. Increased digital presence through optimized website content, keyword research, technical SEO, and on-page optimization. Managed YouTube content strategy, video optimization, and audience engagement initiatives, contributing to substantial subscriber growth. Created marketing creatives, healthcare awareness campaigns, reels, and promotional content using Canva and video editing tools. Implemented WhatsApp Marketing, Email Marketing, IVR communication, and patient engagement campaigns to improve response rates. Managed LinkedIn marketing, Quora engagement, and online reputation management initiatives to strengthen brand authority. Monitored analytics through Google Analytics, Search Console, SEMrush, and other tools to identify growth opportunities and improve campaign performance. Supported the launch and promotion of online EECP training programs through landing pages, payment integrations, and digital campaigns. Key Achievements: Grew YouTube subscribers from 49K+ to 100K+. Increased Instagram followers from 8K+ to 18K+. Improved patient inquiry volume through digital campaigns and automated communication systems.
Operations Management and Social Media Marketing
SRI IYAPPAN TRADERS WALAJAPET
2 yrs 1 mo · Ranipet, Tamil Nadu, India
Managed inventory control, vendor coordination, and production scheduling and Social Media Marketing, website creation . Supported business continuity and operations during the COVID-19 pandemic through effective planning and execution.
ERP & IT Specialist | Streamlining Business Operations
Funskool
2 yrs 1 mo
Analyzed business requirements and customized ERP modules to meet operational needs. Conducted user training, generated MIS reports, and performed system audits. Coordinated with vendors for system updates, enhancements, and patches. Ensured data security, backups, and system reliability.
Education
VIT University
Master of Computer Applications
2015 – 2017
Thiruvalluvar University
Bachelor of Computer Applications
2012 – 2015
Vellore Institute of Technology
Jun 2015 - Nov 2017