Nupur sambhaji mhatre

Meta Ads Manager & AI Content Specialist

Panvel, Navi Mumbai – 410206Digital Marketing
2roles
40skills
3education

About

Results-driven Meta Ads Manager and AI Tools Specialist with hands-on experience planning, executing, and optimizing Facebook and Instagram ad campaigns, using AI tools for content creation and marketing automation.

Experience

Meta Ads Manager & AI Content Specialist

Sunkiran Dimex

Oct 2025 – Present

Planned, created, managed, and optimized Facebook and Instagram ad campaigns for lead generation, brand awareness, traffic, and sales. Conducted audience research; configured interest-based, custom, and lookalike audiences; monitored CTR, CPC, CPA, and ROAS; performed A/B testing; used ChatGPT, Gemini, Claude AI, ElevenLabs, and Perplexity for content and campaign ideation; created ad scripts, captions, long-form content, AI-generated images and videos, voice-overs, and audio content; managed Meta Pixel setup, event tracking, conversion optimization, budget scaling, and performance reporting.

Partner

Meta Reach Agency

Dec 2025 – Present · Pune

Co-managing operations, strategy, and growth initiatives at a digital marketing training institute. Driving course curriculum and Meta Ads and AI tools training programs, overseeing lead generation campaigns, student enrollment funnels, and sales conversions, and training students in real-world campaign management and performance optimization.

Education

University of Mumbai

B.E., Computer Engineering

2021–2024

61.68%

MSBTE

Diploma, Chemical Engineering

2018–2021

81.33%

Maharashtra State Board Mumbai Division

SSC

2017–2018

75.20%

Skills

Meta AdsMeta Ads ManagerCampaign Setup & OptimizationLead GenerationConversion CampaignsAudience Targeting & RetargetingCustom & Lookalike AudiencesMeta Pixel & Event TrackingBudget Planning & ScalingA/B TestingPerformance AnalysisCTRCPCCPAROASChatGPTGeminiClaude AIPerplexity AIElevenLabsMidjourneyAI Image GenerationAI Video GenerationVoice Generation & Audio EditingScript WritingContent WritingAd CopywritingCaption WritingLong-form ContentSocial Media Content StrategyCanvaMeta Business ManagerMS OfficeWordExcelPowerPointBasic JavaWeb TechnologiesAnalytics & ReportingCRM Basics

Projects

Crop Recommendation System

Developed a machine learning-based web solution for crop, fertilizer, and disease recommendations; integrated real-time APIs for environmental analysis and cost estimation; and built features for farmer community interaction and equipment rentals. March 2024 – April 2024.