Consumer Buying Behaviour Towards Zomato
Conducted data analysis using Excel and SPSS to uncover insights on consumer buying behavior, delivering strategic recommendations for enhancing customer engagement and retention.
Anirudh singh deora
Customer Executive
Noida, Uttar Pradesh, IndiaConsumer Electronics
3roles
19skills
6education
8credentials
About
Motivated PGDM student specializing in Marketing and Supply Chain Management, with hands-on experience in marketing research, product marketing, and business analytics. Anirudh is skilled in data interpretation and customer journey mapping, eager to leverage analytical insights for business growth.
Experience
Customer Executive
VIVO India
Dec 2025 - Feb 2026 (2 mo) · Noida, Uttar Pradesh, India
Provided exceptional customer support by assisting with product information and service requests, which enhanced customer satisfaction through effective communication and relationship management.
Product Marketing Intern
Alive hire India
Sep 2025 - Oct 2025 (1 mo) · Noida, Uttar Pradesh, India
Contributed to product positioning and launch planning while supporting automated KPI tracking, which reduced reporting time by 25%.
Sales & Marketing Intern
CookNKlean India
Jul 2025 - Aug 2025 (2 mo) · Noida, Uttar Pradesh, India
Executed lead generation campaigns that engaged over 200 potential customers, resulting in a 15% increase in lead conversion rates through targeted data-driven strategies.
Education
Accurate Institute of Management & Technology
PGDM, Marketing & Supply Chain Management
2024 - 2026
VMPCMS, Ganpat University
BBA, Marketing
2021 - 2024
St. Paul Sr. Sec. School
HSC, Commerce
2020 - 2021
St. Paul Sr. Sec. School
SSC
2018 - 2019
Accurate Institute of Management & Technology
Post Graduate Diploma in Management (PGDM), Marketing & Supply Chain Management
2024 – 2026
St. Paul Sr. Sec. School
HSC - Commerce, Commerce
2020 – 2021
Skills
Marketing AnalyticsDigital Marketing (SEO, SEM, SMM)Business AnalyticsData Interpretation (Excel, SPSS)Product MarketingMarket ResearchSupply Chain PlanningLogistics PlanningDashboard CreationData VisualizationBusiness Analytics & Data Interpretation (Excel, SPSS)Product Marketing & Market ResearchSupply Chain & Logistics PlanningDashboard Creation, Excel, Data VisualizationStrategic Planning & ExecutionConsumer Behaviour AnalysisInventory & Demand ForecastingCampaign Management & CRM ToolsCross-Functional Collaboration & Stakeholder Communication
Projects
Versatile Glass Solution Private Ltd.
Engaged in cross-functional collaboration to analyze key processes and performance metrics, providing recommendations for improved efficiency and data-driven decision-making.
Impact of AI-Powered Product Recommendations on Consumer Buying Behavior in E-Commerce
Analyzed the influence of AI-based product recommendations on consumer purchase decisions, collecting and interpreting primary data to assess the impact of personalization and trust.
Volunteering
Volunteer
Various Community Outreach Programs
2022 - 2023