Media Buying Executive
Performance Marketing Executive with 1.5+ years of experience managing Meta Ads campaigns and ₹76L+ in ad spend across automotive, fintech, insurance, education, and real estate. Skilled in lead generation, CPL optimization, budget scaling, audience targeting, conversion tracking, SEO, and campaign analysis.
Profuse Services
Oct 2025 - Present · Bangalore, India
Managed end-to-end Meta Ads strategy, budget allocation, lead generation, optimization, and reporting across six brands, managing ₹76L+ in ad spend. Scaled Spinny's monthly ad spend by 151% from ₹5.3L to ₹13.3L, driving 4,073 inspections and ₹93.7L in payouts. Generated 36,010 leads for Salary Topup's CPD loan campaign tied to 282 disbursals worth ₹4.23L, and delivered 1,494 leads for SLV Developers at 46% below industry-average CPL.
SIRI TECHNOFABS
Jul 2025 - Oct 2025 · Bangalore, India
Led technical, on-page, and off-page SEO and supported Google Ads and Meta Ads campaigns. Ranked #1 for a target keyword and in the top four for competitive terms. Grew organic traffic to 1,692 clicks from more than 174K impressions through SEO, content, and website optimization.
Profuse Services
10 mos · Bengaluru, Karnataka, India
- Manage ₹70L+ (~$68K) in Meta Ads spend across 3 client verticals — automotive resale, fintech lending, and real estate — generating 60,000+ leads and 7,000+ completed purchases from 70M+ impressions. - Automotive marketplace (Spinny/Cars24): ₹51.4L spend generating 21,925 leads and 7,028 completed purchases from 68M impressions and 322K link clicks. - Fintech lending (SalaryOnTime, Suryaloan, Money Fatafat, Rupee112): ₹2.86L spend driving 40,444 leads across personal loan and insurance campaigns. - Real estate lead gen (SLV Developers): delivered 1,494 leads at an average ₹189.57 CPL over a 6-month campaign — published as a case study on GitHub. - Also plan and run supporting Google Ads campaigns and provide SEO input across the same client accounts.
iHUB DivyaSampark at Indian Institute of Technology Roorkee
6 mos · Bengaluru, Karnataka, India
This project outlines a comprehensive digital marketing strategy for SmartEdu, focusing on budget allocation, market analysis, SEO, digital advertising, video, and email marketing. Leveraged Google Ads and Facebook Ads Manager to implement digital advertising campaigns; improved lead quality score by roughly 40% through targeted bidding and optimised ad formats. Developed and executed SEO strategy utilizing Google Keyword Planner and SEMrush, achieving a first-page ranking for five target keywords, resulting in 300+ weekly organic website views within six months. Impact: Enhanced SmartEdu's online presence, driving student acquisition and brand growth through strategic digital marketing and Implemented digital strategies to expand SmartEdu's reach and build a strong online brand, supporting student Enrolment growth..
Master of Business Administration, Tourism and Travel Services Marketing Operations
2022 - 2024
CGPA: 9.0
Bachelor of Commerce (B.Com)
2019 - 2022
Bachelor of Commerce - BCom, Business
Jun 2019 - Jun 2021
Managed ₹69.7L+ in Meta Ads spend, scaled the monthly budget 2.5X, reduced cost per result by 45% from ₹821 to ₹450, generated 32K+ leads and 10.2K+ purchase-pixel conversions, and delivered 9.55Cr impressions, 4,073 inspections, and ₹93.68L in payouts.
Managed a ₹2.83L Meta Ads budget under a 20% performance-based commission, generated 1,494 leads at ₹189.57 CPL, and optimized bidding, audience targeting, and campaign structure to reach 581 leads in one month at ₹104.96 CPL.
Ran Meta lead-generation campaigns across loan, insurance, and education brands, generating 36K+ leads. Reduced Money Fatafat's CPL by 68% while scaling monthly leads from 1,481 to 12,688, and reduced Policy Fatafat's CPL by 31% while generating 456 insurance leads.
Grew organic visibility to 174K+ impressions and 1,692 clicks, earned a #1 keyword ranking, and managed Google Ads and Meta Ads campaigns achieving ₹4.74 average CPC and 3.68% CTR.
*Salary Topup: Generated 36,010 loan leads, contributing to 282 confirmed disbursals worth ₹4.23L *Money Fatafat: Improved CPL from ₹10.20 to ₹3.28 while scaling monthly leads from 1,481 to 12,688 *Policy Fatafat: Reduced insurance CPL from ₹87.90 to ₹60.85, generating 456 leads *SSIT: Delivered thousands of quality student leads via targeted Meta Lead Form Ads Tools: Meta Ads Manager, CPL Optimization, Budget Scaling, Audience & Geo Targeting, CPD Payout Modeling
*Managed ₹69.7L Meta Ads spend, scaling budget 2.5x (₹5.3L → ₹13.3L) and improving cost-per-result 26% (₹721 → ₹535) *Generated 32,025 leads at ₹217.78 CPL, driving 10,203 purchase-pixel conversions *Drove 9.55 Cr impressions over 10 months; ₹93.68L in payouts from 4,073 logged inspections Tools: Meta Ads Manager, Pixel Implementation, Lookalike Audiences, Retargeting, I2P Payout Modeling
* Managed ₹2.83L Meta Ads budget on a 20% performance-commission model * Generated 1,494 leads at ₹189.57 CPL, 46% below the ₹350+ industry benchmark * Drove 18.66L impressions over 6 months; peak 581 leads in one month at ₹104.96 CPL Tools: Meta Ads Manager, Pixel Implementation, OCPM Bidding, CPL Optimization
Digital Marketing project report for ThesisWritingCafe.com . I worked on this project as the lead executive, managing end-to-end SEO, Google/Meta Ads, SMM, and content strategy. This repo documents the full campaign, which drove 4k+ targeted clicks and achieved top keyword rankings.
This project analyses the hands-on execution of end-to-end digital marketing strategies, from technical SEO and paid advertising setup to high-volume content production and website development. Leveraged WordPress, Elementor, and AI-generated HTML to build and publish over 100 new web assets, including 53 unique pages and 60+ targeted landing pages. Executed a high-volume daily backlink strategy (5-10+ links) and set up complete Google Ads and Meta Ads campaigns
This project outlines a comprehensive digital marketing strategy for SmartEdu, focusing on budget allocation, market analysis, SEO, digital advertising, video, and email marketing. Tools/method/ framework used in 1. SEO Strategy: Tools: Google Keyword Planner, SEMrush, Google PageSpeed Insights. The methods are On-page optimisation (content, meta tags), off-page optimisation (backlinks, guest blogging), technical SEO (page speed, mobile-friendliness) and in 2. Digital Advertising: Tools: Google Ads, Facebook Ads Manager. and methods are Keyword research, targeted bidding, various ad formats (search, display, video, carousel, lead forms), and retargeting, there are many channels covered in this project. Impact: my comprehensive strategy aims to enhance SmartEdu's online presence, attract more students, and establish A strong brand in the digital education sector. By leveraging these tools and methods, SmartEdu can achieve significant growth and success in the competitive online education market.
1. What and how did you solve? What: Keyword identification and on-page SEO elements creation for a travel website. How: Used Google Keyword Planner for keyword research. Created URLs, title tags, meta descriptions, and alt tags based on the keywords. What: Internal and off-page SEO strategies. How: Identified internal linking opportunities within website content. Recommended platforms for online PR and guest blogging. 2. Tools/methods/frameworks used Google Keyword Planner: For keyword research. Moz: To check website domain authority. SEO Best Practices: For on-page and off-page optimization. 3. Result/Impact Improved SEO: Keyword optimization and on-page elements enhance search engine visibility. Increased Traffic: Higher rankings drive organic traffic. Enhanced Authority: Guest blogging and link building increase credibility.
Digital marketing project to drive online growth through SEO, PPC, social media, email, and content marketing. Includes keyword research, on-page optimization, ad campaigns, social posting, email nurturing, and content creation. Goal is to increase website traffic, leads, and sales. - Keyword research and on-page SEO - Google Ads and social media ad campaigns - Social media content strategy and posting - Email marketing and lead nurturing - Blogging and content creation - Analytics and performance tracking By the digital Marketing Project we come to know all the above things when i studying in my Post Graduation Degree Master of Business.
This project outlines a comprehensive, multi-channel digital marketing strategy for the OurERP platform. The primary objectives were to improve website visibility , drive targeted traffic through paid advertising , and enhance social media presence and engagement. Leveraged Meta Ads Manager to generate 11.3K+ impressions and 2.5K+ clicks , acquiring 7 direct leads at an optimized ₹4.74 CPC. Developed an SEO strategy using Google Search Console and Ahrefs , achieving 2,324 organic impressions and indexing 46 key pages. Impact: Grew OurERP's digital footprint to over 13,000 combined impressions (Organic + Paid) , attracting 108 active users and establishing a foundation for sustainable growth.
This project outlines a comprehensive, multi-channel digital marketing strategy for semionics.com, a VLSI training provider. The primary objectives were to improve website visibility , drive targeted traffic via paid advertising , and enhance social media engagement. Leveraged Meta Ads Manager to execute campaigns generating 190,820 impressions and reaching 132,824 unique users. Managed Google Ads (Search/Display) campaigns to capture high-intent searches, delivering 2,050 impressions and 38 qualified clicks. Developed an SEO strategy that successfully established an organic footprint, resulting in 7,500 organic Google search impressions and 500 organic clicks.