Priyadharshini A

Meta Ads Executive

Velachery, Chennai - 600042Digital Marketing
2roles
25skills
1education
1credentials

About

Digital Marketing Executive with hands-on experience in SEO, SEM, Google Ads, Meta Ads, social media marketing, keyword research, campaign management, performance tracking, and lead generation.

Experience

Meta Ads Executive

Winngoo Link India Pvt. Ltd.

June 2026 – August 2026 · Chennai

Planned, launched, and managed Meta Ads campaigns across Facebook and Instagram for multiple local businesses; handled lead generation campaigns, audience and location targeting, budgets, and placements; monitored CTR, CPC, CPL/Cost per Result, reach, spend, and campaign results; optimized campaigns to improve lead generation and cost efficiency; created and optimized ad creatives, copies, and CTAs using Canva; managed multiple client campaigns and provided performance updates and insights.

Digital Marketing Intern

Code99 IT Academy

April 2026 – June 2026

Assisted with on-page and off-page SEO audits, keyword research, competitor analysis, website performance analysis, technical SEO metrics, content creation, SEO improvements, implementation roadmaps for Robots.txt, XML Sitemap, and Schema Markup optimization, content strategy, social media optimization, content writing, and marketing and sales strategy.

Education

PSG College of Technology - Coimbatore

Bachelor of Technology

2021-2025

Skills

SEOOn-Page SEOOff-Page SEOTechnical SEOKeyword ResearchSEMGoogle AdsMeta AdsContent MarketingSocial Media OptimizationSocial Media MarketingGoogle Search ConsoleMeta Ads ManagerGoogle Keyword PlannerPageSpeed InsightsScreaming FrogCanvaGoogle Business Profile OptimizationCampaign ManagementPerformance TrackingLead GenerationAudience TargetingAd Copy OptimizationTechnical SEO MetricsCore Web Vitals

Projects

Meta Ads Campaign for Local Business (Kuruvi Kaikari & Maligai)

Planned, launched, and managed Meta Ads campaigns for a local retail business in March 2026. Optimized the campaign funnel and audience targeting, managed a ₹500 budget with an average CPC of ₹10, generated 5+ customer conversions within one month, created and scheduled social media content, and monitored campaign metrics for performance improvements.

Google Ads Campaign for Python Course Promotion

Managed Google Ads campaigns promoting Python training programs in April 2026. Conducted keyword research, optimized ad copy, monitored campaign performance, managed a ₹500 advertising budget, supported lead generation, and contributed to a 20% increase in organic website traffic within one month through collaboration with SEO activities.