Home Loan Lead Generation
Meta Ads case study that generated 1,400+ leads at Rs.124 cost per lead and 1.56% CTR through detailed geo-targeting, strict location exclusions, Meta Instant Forms, and split-tested creatives.
5roles
27skills
1credentials
About
Results-driven performance marketer with hands-on experience running Meta and Google campaigns, managing Rs.3L+ in ad spend, generating 1,400+ leads, and using AI tools for creative production.
Experience
Social Media Strategist
Vatican Institute
Grew the Facebook page from 500K to 950K+ followers; managed the content calendar, boosted posts, and audience engagement for a coaching institute.
Meta Ads Manager
Anvibha Natural
Ran paid campaigns for hair and skin care products; coordinated influencer UGC, tested creatives, managed Rs.80K in ad spend, and generated 210+ sales. Reported ROAS of 0.5-1x.
Google Ads Manager
Truetech
Managed a Rs.3L Google Search campaign for a laptop and desktop rental business; generated 429 leads at 12.43% CTR and Rs.699 cost per lead.
Meta Ads Lead Generation
Home Loan Client
Generated 1,400+ leads at Rs.124 cost per lead using precision geo-targeting, audience exclusions, Meta Instant Forms, and creative testing.
Digital Marketing Intern
TechIT Digital
Dec 2025 - Feb 2026
Completed a 3-month digital marketing internship covering Meta Ads, Google Ads, performance marketing, campaign optimisation, and digital marketing strategy.
Skills
Meta Ads ManagerGoogle AdsLead GenerationFunnel StrategyA/B TestingGA4AnalyticsAI Creative ToolsCampaign OptimisationDigital Marketing StrategySocial Media StrategyContent StrategyInfluencer UGC CoordinationCreative TestingKeyword ResearchQuality Score OptimisationNegative Keyword ManagementLanding Page OptimisationFunnel MarketingCanva AIChatGPTClaudeGemini ProGoogle FlowRunwayVeoFilmora
Projects
Anvibha Natural E-commerce Campaign
Meta Ads campaign for hair and skin care products that generated 210+ sales from Rs.80K ad spend using influencer UGC, landing page improvements, and creative and audience split testing. ROAS was 0.5-1x.
Truetech B2B Lead Generation
Google Ads case study for a laptop and desktop rental business that generated 429 leads at 12.43% CTR and Rs.699 cost per lead from a Rs.3L campaign through high-intent keyword research, ad copy optimisation, and negative keywords.
Performance Marketing Portfolio
Portfolio documenting paid campaign execution across Meta and Google, funnel strategy, creative testing, analytics, AI-powered production, and honest campaign reporting.