Evaluating Digital Marketing Channel Effectiveness for Data-Driven Channel Optimization
Conducted data-driven analysis of Google Ads, Meta Ads, and SEO campaigns to evaluate lead generation, conversion rates, and return on investment. Used Google Analytics, Google Ads, Meta Ads Manager, SEMrush, Ahrefs, and Zoho CRM to assess campaign performance and lead quality, identify optimization opportunities, and recommend strategies for audience targeting, campaign performance, budget allocation, and overall marketing effectiveness. Duration: 1 month, Feb – Mar 2026.