Swathi Gaddam
SEM Specialist | Google Ads | Keyword Research & Bid Strategy | Campaign Optimization | Exploring Roles in SMM, PPC & Paid Media Marketing
About
Digital Marketing professional with 1 year of experience as an SEM Specialist, skilled in Google Ads, keyword research, campaign optimization, and performance tracking. Experienced in running Search and Performance Max campaigns. Currently expanding knowledge in Meta Ads, SEO, and SMM. Passionate about performance marketing and data-driven strategies. Open to roles in SEM, PPC, and broader digital marketing.
Experience
Online Marketing Associate
MSR Shelters
9 mos · Bengaluru, Karnataka, India
Focused on digital marketing and branding initiatives for MSR Passion Square. Responsible for creating and promoting digital campaigns, developing brand identity, and designing impactful creatives using Canva and AI tools to enhance brand visibility and generate quality leads across social and digital platforms.
SEM Specialist
DREAM DECOR
1 yr 3 mos · Ananthapuramu, Andhra Pradesh, India
At DREAM DECOR, I specialized in managing and optimizing Google Ads campaigns to drive high-quality leads and improve cost efficiency. My role involved conducting keyword research, crafting compelling ad copy, and analyzing performance metrics to inform strategic decisions. I successfully implemented A/B testing and coordinated with cross-functional teams to align marketing efforts, resulting in significant improvements in lead volume and conversion rates.
Education
RAJIV GANDHI UNIVERSITY OF KNOWLEDGE TECHNOLOGIES, NUZVID
Bachelor of Technologies, Electronic and Communications Engineering
Jun 2020 - May 2024
RAJIV GANDHI UNIVERSITY OF KNOWLEDGE TECHNOLOGIES, NUZVID
Pre University course, MPC
Jun 2018 - May 2020
A.P Model School
SSC
Jun 2017 - Apr 2018