Priya Dharshini

Digital Marketing Fresher

Chennai, IndiaDigital Marketing and Public Relations
5roles
32skills
2education
2credentials

About

Aspiring digital marketing and public relations professional with hands-on experience in content creation, social media management, and campaign execution. Skilled in SEO fundamentals, audience analysis, and storytelling-driven content.

Experience

Digital Marketing Intern

Pentagon Innovations MRF MCC

Jan 2026 - March 2026

Supported campaign execution and content ideation. Contributed to digital marketing strategies and social media creatives.

Digital Marketing & Social Media

Sri Ram Stores

Aug 2025 - Nov 2025

Managed Instagram page with consistent content calendar and brand storytelling. Increased engagement through reels and product-focused content (approx. +20–30% interaction growth). Designed promotional creatives and conducted competitor analysis. Monitored insights to optimize content performance and audience reach.

Content Producer Intern

OneIndia Tamil (YouTube)

Dec 2023 - Jan 2024

Assisted in scripting and planning digital video content. Researched trending topics, improving relevance and audience engagement. Coordinated with editorial and production teams to ensure timely publishing.

PG Project - Digital Marketing & Social Media

Sri Ram Stores

Aug 2025 - Nov 2025

Content Producer Intern

One India Tamil (YouTube)

Dec 2023 - Jan 2024

Managed Instagram with a consistent content calendar and brand storytelling; increased engagement through reels and product-focused content by approximately 20–30%; designed promotional creatives; conducted competitor analysis; monitored insights to optimize content performance and audience reach; assisted with scripting and planning digital video content; researched trending topics; coordinated with editorial and production teams for timely publishing.

Education

Madras Christian College

B.A., Journalism

2021 – 2024

Loyola College

M.Voc, Digital Journalism

2024 – 2026

Skills

Content CreationSocial Media ManagementSEO BasicsAudience AnalysisStorytellingPR & Social Media ContributionsCampaign PlanningKeyword ResearchAhrefSemrushMozGoogle Keywords PlannerPPCMeta & Google AdsCanvaAdobe IllustratorPhotoshopInDesignCapCutiMovieInShotMS ExcelMS WordSocial media strategyCopywritingAhrefsGoogle Keyword PlannerMeta AdsGoogle AdsPhotographyVideo productionCompetitor analysis

Projects

Research Paper at SRM International Conclave

Presented research paper: 'Semiotic Analysis: Usage of Animals in Mari Selvaraj Movies'

Documentary-style Photography Project

Created documentary-style photography project on bird migration

Semiotic Analysis: Usage of Animals in Mari Selvaraj Movies

Research paper presented at the SRM International Conclave.

Bird Migration Photography Project

Documentary-style photography project on bird migration.