ARSALAN A

ARSALAN A

LinkedIn Outreach Executive

Jaipur, IN 302016Digital Marketing
6roles
51skills
6education
2credentials

About

Results-driven digital marketer with experience in LinkedIn outreach, performance marketing, paid advertising, B2B lead generation, campaign optimization, and marketing analytics.

Experience

LinkedIn Outreach Executive

Tulip AI

March 2026 – Present · Jaipur, IN

Executed targeted B2B outbound sequences, built segmented lead lists using LinkedIn Sales Navigator and Boolean search, crafted personalized outreach sequences, qualified leads, booked product consultations, and used A/B testing to improve response rates.

Digital Marketing Executive

Codezion Softwares

December 2025 – March 2026 · Jaipur, IN

Planned and optimized Google Ads and Meta Ads campaigns, improved cost efficiency and lead collection, conducted keyword and audience research, managed campaign budgets, prepared performance reports, developed conversion copy, and updated website metadata for SEO.

Performance Marketing Intern

Unico Studio

May 2025 – December 2025 · Jaipur, IN (Remote)

Assisted with Meta Ads and Google Marketing campaign setup and monitoring, analyzed CTR, CPC, CPA, and ROAS, tested creative and content variables, researched competitors and demographics, and supported landing page and marketing copy development.

Social Media Management

CollegePur

3 mos

Managed social media presence for CollegePur, focusing on community engagement and brand visibility. Content Creation: Developed and scheduled daily posts across various social platforms to increase organic reach. Strategy: Assisted in developing social media strategies to align with company goals. Collaboration: Worked remotely in a fast-paced environment, reporting directly to team leads to ensure brand consistency. Analytics: Monitored engagement metrics to optimize post performance.

Digital Marketing

Codezion Softwares Pvt. Ltd.

4 mos · Jaipur

During my tenure as a Digital Marketing Intern at Codezion Softwares, I focused on enhancing brand visibility and optimizing digital advertising performance. My core responsibilities included: Meta Ads Optimization: Managed and monitored Meta (Facebook & Instagram) ad campaigns, focusing on audience targeting, A/B testing, and budget allocation to improve ROI and lead generation. Social Media Management: Handled the end-to-end social media presence for the brand, including content scheduling, community engagement, and performance tracking across multiple platforms. Content Strategy: Collaborated on creating engaging digital content tailored to the target audience to drive organic reach and brand awareness. Performance Reporting: Analyzed weekly marketing metrics to identify trends and provided actionable insights for future campaign improvements.

Performance Marketing

unicostudios

8 mos

During my 6-month Performance Marketing internship at Unico Studio, I actively assisted in managing and optimizing paid acquisition strategies across major ad platforms to drive high-intent user acquisition and maximize ROI. Key Responsibilities & Contributions: Campaign Management: Supported the end-to-end setup, launching, and tracking of multi-channel paid acquisition campaigns across Meta Ads Manager and Google Ads. Data Analysis & Optimization: Audited daily performance metrics including CTR, CPC, CPA, and ROAS to eliminate budget waste, identifying underperforming creatives and reallocating spend to high-performing ad sets. A/B Testing: Formulated and executed continuous variable testing for ad creatives, hooks, and body copy, which successfully enhanced click-through rates and decreased acquisition costs. Market Intelligence: Conducted competitor benchmarking and audience research to uncover new demographic targets and scale campaign variations. Cross-Functional Collaboration: Partnered with internal design and copywriting teams to conceptualize high-converting landing pages and visual assets rooted in performance data.

Education

Shri Mahaveer College

Bachelors in Computer Application (BCA)

August 2023 – June 2026

DAV Sr. Sec. Public School

High School Diploma

Graduated March 2023

D.A.V public senior secondary school

Bachelor of computer application, Computer Science

Shri Mahaveer College

Bachelor of Computer Applications, Computer Programming

Jan 2023 - May 2026

Mahaveer College of Commerce

Bachelor of Computer Applications, Computer Programming

2023

Shri Mahaveer college of commerce jaipur

B c a, General

2023

Skills

Google AdsMeta Ads ManagerPPC CampaignsPerformance MarketingSocial Media AdvertisingB2B Lead GenerationLinkedIn OutreachPipeline ManagementSales NavigatorProspectingConversion OptimizationROI MaximizationAudience SegmentationKeyword ResearchAd Performance ReportingSearch Engine Optimization (SEO)CopywritingBudgetingSEMrushAhrefsBoolean SearchA/B TestingLead QualificationBlog CreationWeb Content WritingData AnalyticsSocial Media Optimization (SMO)College ApplicationsProject Set-upCreative WritingResearch SkillsContent StrategyMarketing CampaignsOff-Page SEOCampaignsSocial MediaEmail MarketingCampaign Budget OptimizationGoogle AnalyticsFacebook AdsMicrosoft OfficeMicrosoft PowerPointEnglishCommunicationPersonal BrandingMicrosoft ExcelSocial Media MarketingSocial Media ManagementDigital MarketingSocial Media Content CreationLinkedIn