Built and managed a live health and wellness website using WordPress; conducted SEO and keyword research, configured analytics and tracking tools, planned paid media strategies, created SEO content and Canva creatives, executed email marketing, and optimized website performance.
2roles
40skills
1education
5credentials
About
Digital Marketing Executive with 3.5 years of experience in SQL, database management, data analysis, SEO, paid media, analytics, and content optimization.
Experience
SEO & Digital Marketing Executive
Fit Her Daily
2025-Present
Built and managed the Fit Her Daily website using WordPress; conducted keyword research with SEMrush and Google Keyword Planner; implemented on-page SEO including meta titles, meta descriptions, headings, internal linking, and ALT tags; configured Google Analytics 4, Google Search Console, and Google Tag Manager; planned Google Ads campaign structure and Meta Ads strategy; created SEO-optimized blog content; designed creatives using Canva; executed email marketing campaigns using Mailchimp; monitored website performance and implemented optimization strategies.
Software Engineer - Data & Analytics
Tech Mahindra
Sep 2021-Feb 2025
Developed and maintained 100+ SQL queries, stored procedures, functions, and views across SQL Server and MySQL databases supporting business-critical reporting workflows. Processed and analysed datasets of 1M+ records to generate business intelligence reports. Optimised SQL queries and ETL pipelines, reducing average query execution time by approximately 35%. Collaborated with cross-functional Agile teams across 3+ projects to deliver backend database solutions. Built reusable data models and reporting views that reduced ad-hoc data extraction effort by approximately 25%. Debugged data inconsistencies, performed root cause analysis, and implemented data quality fixes across production databases.
Education
Bapuji Institute of Engineering & Technology
Bachelor of Engineering, Information Science
2016-2020
Skills
SQLSQL ServerMySQLSSMSETL PipelinesDatabase ManagementData AnalysisLarge Dataset ManagementMicrosoft ExcelGoogle SheetsSEOOn-Page SEOTechnical SEOKeyword ResearchContent OptimisationMeta TagsInternal LinkingALT TagsGoogle Search ConsoleGoogle Ads SearchMeta AdsCampaign StructureAudience TargetingLead GenerationGoogle Analytics 4 (GA4)Google Tag ManagerGoogle Keyword PlannerSEMrushData-Driven ReportingKPI TrackingEmail MarketingMailchimpSocial Media ManagementContent Calendar PlanningCanvaWordPressElementorBasic HTMLBasic CSSWebsite Performance Optimisation