Results-driven Digital Marketing Specialist with comprehensive expertise spanning Paid Advertising, SEO, SEM, Content Creation, and Performance Analytics. Skilled in leveraging tools like Google Analytics and SEMrush to track campaign performance, derive actionable insights, and optimize digital strategies.
Raw Creations
Feb 2025 – Present · Bengaluru
Managed SEO, SEM, and paid ad campaigns across Google and Meta, improving website traffic and engagement metrics. Analyzed campaign performance using Google Analytics and Meta Insights to identify optimization opportunities.
Konnectify
Jun 2023 – Nov 2023 · Coimbatore
Gained foundational knowledge in HTML, CSS, JavaScript, and Git. Supported development projects, improving understanding of website performance and structure.
M.Sc. Software Systems (Integrated 5-Year Program)
Graduated: 2025
82%
Higher Secondary (12th Grade), State Board Curriculum
Completed: 2020
72%
High School (10th Grade), State Board Curriculum
Completed: 2018
92%
M.Sc. Software Systems, Software Systems
Integrated 5-Year Program; Graduated 2025
Bharathiar University; 82%
Higher Secondary, 12th Grade; State Board Curriculum
Completed 2020
72%
High School, 10th Grade; State Board Curriculum
Completed 2018
92%
Grew Facebook total views from 8.8K to 4M and link clicks from 8 to 3.2K within 3 months of strategy implementation. Scaled Instagram reach from 5.6K to 511.6K+ total views and link clicks from 21 to 4.8K.
Ran paid ad campaigns achieving a 4% conversion rate. Designed and implemented a customized project tracking system in Google Sheets for workflow monitoring and team coordination.
Built the company website using GoDaddy's CMS, achieving strong site health, excellent crawlability, and high overall performance as validated by site audit reports.
Produced end-to-end content across industries including real estate, EV charging, luxury furniture, education, home automation, and electronics manufacturing.
Developed social media marketing strategies for a luxury furniture brand across Facebook, Instagram, and LinkedIn from Jan–Nov 2025. Increased Facebook total views from 8.8K to 4M, link clicks from 8 to 3.2K, Instagram reach from 5.6K to 511.6K+ total views, Instagram link clicks from 21 to 4.8K, LinkedIn impressions from 183 to 5,967, and reactions from 4 to 182.
Produced end-to-end content for 30+ brands across real estate, EV charging, luxury furniture, education, home automation, and electronics manufacturing. Managed concept development, storyboarding, scheduling, and resource allocation using Google Sheets.
Built content performance analytics reports; tracked traffic sources, bounce rate, session duration, and conversions; analyzed user behavior; generated actionable insights; and created visual reports for decision-making.