Premium ethnic wear and textile e-commerce store; lead developer, UX architect, and SEO coordinator. Shopify.
6roles
26skills
1education
About
Dynamic and results-driven Marketing Manager and E-commerce Strategist with 7+ years of experience driving brand growth, digital marketing, e-commerce architecture, SEO, social media campaigns, and online and offline ROI.
Experience
Digital Marketing Manager
Cybertrunk Infotech Pvt. Ltd.
May 2026 – Present · Kolkata, India (Remote / WFH)
Formulating and executing end-to-end digital marketing, SEO, and advanced GEO/AEO strategies; designing multi-channel SMO and digital campaigns; analyzing website metrics and user behavior via GA4 and Search Console to optimize conversions and organic visibility.
Digital Marketing Manager
Animatrix Multimedia (The Open Hall Media Pvt. Ltd.)
December 2025 – April 2026 · Kolkata, India
Led social media marketing and digital strategy; managed audience retention, engagement, and metadata optimization across YouTube, Meta, and Instagram; developed data-backed distribution strategies to amplify organic reach.
Marketing Manager
Feather Touch Impex Pvt. Ltd. (Premium Leather Goods)
February 2025 – December 2025 · Kolkata, India
Spearheaded brand strategy for leather goods exports and the Vibrante Roma retail brand; oversaw global trade campaigns and seasonal product launches; designed, developed, and maintained e-commerce sites aligned with UX and marketing goals.
Marketing Manager
Legacy of Bhojraj Pvt. Ltd. (Textiles/Saree Brand)
July 2024 – January 2025 · Kolkata, India
Directed omnichannel marketing campaigns across print, exhibitions, and digital channels; boosted online engagement by 40% through influencer partnerships and social media campaigns; managed trade events, exhibitions, and traditional media advertisements.
Marketing Manager
Sristi Prakashani (Publishing House)
July 2019 – June 2024 · Kolkata, India
Supervised marketing lifecycles for 50+ book launches, driving a 35% increase in total sales volume; built and grew the company’s social media community; managed digital ads and newsletters; coordinated author-distributor relations and logistics for regional exhibitions including the International Kolkata Book Fair.
Marketing Consultant
era Publication
Consulted on strategic book positioning, target audience setup, and digital campaign execution.
Education
Kalyani University
Bachelor of Arts (B.A.)
Graduated 2017
Skills
Technical SEOGEO (Generative Engine Optimization)AEO (Answer Engine Optimization)Local SEOGoogle Business ProfileKeyword StrategySocial Media OptimizationGrowth MarketingProduct LaunchesBrand PositioningCampaign ManagementE-commerce Site ArchitectureShopifyWordPressWixCMS ManagementUI/UX OptimizationGoogle Analytics 4Google Search ConsoleMeta Ads ManagerAhrefsSEMrushDigital AdvertisingContent StrategyCommunity ManagementYouTube Channel Management
Projects
Premium leather export platform; lead developer, UX architect, and SEO coordinator. Shopify.
Direct-to-consumer retail brand; lead developer, UX architect, and SEO coordinator. WordPress/WooCommerce.
Niche fashion portal, in progress; lead developer, UX architect, and SEO coordinator.
Advanced healthcare services and diagnostic platform; lead developer, UX architect, and SEO coordinator.
Multispecialty hospital information and booking portal; lead developer, UX architect, and SEO coordinator.
Specialized clinical care and family wellness platform; lead developer, UX architect, and SEO coordinator.
Corporate IT services and digital solutions platform; lead developer, UX architect, and SEO coordinator.